Raising the bar - our concepts

Why raising the bar

In the realm of design, raising the bar isn't just about setting benchmarks or outdoing the competition. It's about redefining the standards by which we measure. By expanding our goals, we transform the impossible into the inevitable.

The pressure to do so often comes from within the studio but can sometimes originate externally. One of the projects below was conceived at a client's request and has been developed to the point of buildability – complete with all aerodynamic and hydrodynamic studies. The bar has been raised to a new height and carefully secured in its new position.